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SAMS Conference – September 4th, 2026, Lausanne (information & registration)

Swiss Academy of Marketing Science

Founded by marketing scientists from Swiss universities, the Swiss Academy of Marketing Science aims to promote the quality of marketing research in Switzerland and thus strengthen the competitiveness of the Swiss economy.

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Swiss Marketing Research Institutions

Executive Board

Prof. Dr. Reto Hofstetter
University of St. Gallen (HSG)
(Co-Director)
Prof. Dr. Isabelle Engeler
University of Lausanne
(Co-Director)
Prof. Dr. Leif Brandes
University of Lucerne
(Co-Director)
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