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SAMS Conference 2024 – November 1st, 2024 (Outlook )
Schweizer Markenkongress – June 23rd, 2025 (more information)

Swiss Academy of Marketing Science

Founded by marketing scientists from Swiss universities, the Swiss Academy of Marketing Science aims to promote the quality of marketing research in Switzerland and thus strengthen the competitiveness of the Swiss economy.

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Swiss Marketing Research Institutions

Executive Board

Prof. Dr. Reto Hofstetter
University of Lucerne
(Co-Director)
Prof. Dr. Isabelle Engeler
University of Lausanne
(Co-Director)
Prof. Dr. Leif Brandes
University of Lucerne
(Co-Director)
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