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Schweizer Markenkongress – June 23rd, 2025 (more information)

Swiss Academy of Marketing Science

Founded by marketing scientists from Swiss universities, the Swiss Academy of Marketing Science aims to promote the quality of marketing research in Switzerland and thus strengthen the competitiveness of the Swiss economy.

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Our Dedicated Contributors

Swiss Marketing Research Institutions


Executive Board

Prof. Dr. Reto Hofstetter
University of St. Gallen (HSG)
(Co-Director)
Prof. Dr. Isabelle Engeler
University of Lausanne
(Co-Director)
Prof. Dr. Leif Brandes
University of Lucerne
(Co-Director)