Marc Gläser studied business administration at the University of St. Gallen. After gaining experience in various management positions, he joined Stöckli Swiss Sports AG in 2014 and was appointed CEO. Under his leadership, the company underwent a fundamental transformation, from a regional sports retailer with a wide-ranging portfolio to a focused premium ski manufacturer with a clear international positioning. Gläser restructured the business, sharpened the brand identity, and implemented a consistent strategy of excellence across all areas. Today, Stöckli stands as a symbol of Swiss performance and quality in winter sports, with a strong digital presence, an innovative omnichannel model, and loyal partnerships in professional skiing. Gläser’s vision and entrepreneurial approach have made Stöckli not only a globally respected ski brand but also an attractive employer brand in the sports industry.