6th SAMS Conference
)8.15 am – Morning Coffee
Location: Room 1 (Panorama Room)
9.10 am – Group Photo
Location: Room 1 (Panorama Room)
9.20 am – Welcome Speech
Location: Room 1 (Panorama Room)
9.30 am – Session 1
Title: Insights into Product Diffusion and Sales Effectiveness (80 Minutes, Chair: Leif Brandes)
▪ Talk 1: A behavioral reinvestigation of how network structure affects product diffusion (Presenter: Luca Lazzaro)
▪ Talk 2: Motivating Consumers to Choose Longer-Term Subscription Contracts (Presenter: Peipei Cai)
▪ Talk 3: The Effect of Incentive Transparency on Sales Performance (Presenter: Leif Brandes)
Location: Room 1 (Panorama Room)
10.50 am – Coffee Break
Location: Room 1 (Panorama Room)
11.10 am – Session 2A (parallel session)
Title: Challenging Norms: Resistance, Stereotypes, and Polarization in Markets (80 Minutes, Chair: Nandita Dhanda)
▪ Talk 1: An uncharted Path: Unveiling Producer Anti-production and Producer Resistance Behavior (Presenter: Roberta De Sanctis & Luca M. Visconti)
▪ Talk 2: Legitimizing the Other: When and How Exposure to Counter-Attitudinal Information Reduces Polarization (Presenter: Andrea Bublitz)
▪ Talk 3: Inaccurate Age-based Stereotypes for Sustainable Consumption (Presenter: Nandita Dhanda)
Location: Room 1 (Panorama Room)
11.10 am – Session 2B (parallel session)
Title: Performance, Power, and Inclusion in Data-Driven Organizations (80 Minutes, Chair: Cristina Paradiso)
▪ Talk 1: The Comprehensiveness Paradox: How Intensified Frictions Undermine The Value of Comprehensive Marketing Performance Measurement Systems (Presenter: Philipp Kaufmann)
▪ Talk 2: Making the ‘data-driven organisation’: performative struggles, negotiations and translations (Presenter: Yesim Akmeraner Kökat)
▪ Talk 3: Class-based inclusion and exclusion in digital financial services (Presenter: Cristina Paradiso)
Location: Room 2 (Penthouse Room)
12.30 pm – Lunch
Location: Room 1 & Room 2
1.30 pm – Session 3A (parallel session)
Title: Novel Insights from the Creator Economy (80 Minutes, Chair: Yvan Norotte)
▪ Talk 1: Creator Brands (Presenter: Boas Bamberger)
▪ Talk 2: “Smiling Women, Running Men” Gendered Representations of Athletes in Social Media and Its Impact on Engagement, Perception, and Intentions (Presenter: Andrea Bernardino)
▪ Talk 3: Unfollowing Behavior of Creators on User-Generated Content Platforms (Presenter: Yvan Norotte)
Location: Room 1 (Panorama Room)
1.30 pm – Session 3B (parallel session)
Title: Sustainable Consumption (80 Minutes, Chair: Sybilla Merian)
▪ Talk 1: The Hidden Costs of Social Media Advertising: Backfire Effects on Product Returns and Environmental Impact in E-Commerce (Presenter: Katherine Rother)
▪ Talk 2: Breaking the Price–Quality Barrier: How Sustainability Labels Boost Sales of Low-Priced Products (Presenter: Ursa Bernardic)
▪ Talk 3: The Food Discount Dilemma Revisited: How Pay-What-You-Want Pricing Eliminates the Negative Signaling Effects of Discounts on (Over-) Ripe Foods (Presenter: Sybilla Merian)
Location: Room 2 (Penthouse Room)
2.50 pm – Extended Coffee Break
Location: Room 1 & Room 2
3.20 pm – Session 4
Title: Status Threats & AI in Consumer Research (80 Minutes, Chair: Melanie Clegg)
▪ Talk 1: Status Self-Threat and Compensatory Consumption Interplay (Presenter: Nima Ostovan)
▪ Talk 2: How Well Do LLMs Predict the Effect of Discounts? Benchmarking Synthetic Predictions Against Actual Field Behavior and Market Research Predictions (Presenter: Isabelle Engeler)
▪ Talk 3: The Rise of AI Agents: Consumer Reactions Towards Self-programming Agents (Presenter: Melanie Clegg)
Location: Room 1 (Panorama Room)
4.40 pm – SAMS Board Meeting & Jury Meeting
Location: Room 1 (Panorama Room)
5.00 pm – Award Presentation & Apéro
Open end
Location: Room 1 (Panorama Room)
A Big Thanks
A day full of amazing academic presentations and discussions
