SAMS Conference 2026

September 4th, 2026, Lausanne (Villanova – UNIL)

Registration code: SAMS2026
Registration deadline: June 30, 2026


7th SAMS Conference

Program Overview (pdf )

08:45 – 09:15: Welcome Coffee

Arrival, Registration, Welcome Coffee

09:15 – 09:30: Welcome Address

09:30 – 10:50: Truth, Misinformation, and Polarization in Digital Media

Chair: Klaus Miller

09:30: From Sharing to Believing: How Online Sharing Inflates Perceived Truth (Andrea Bublitz)
09:55: Selective Facts Can Be As Persuasive As Falsehoods (Amir Tohidi)
10:20: Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content (Klaus Miller)
10:45: Wrap-Up


Location: Plenary

10:50 – 11:10: Group Photo

Coffee Break

11:10 – 12:30: Creator Practices: Brands, Audience Engagement, and Status


Chair: Andrea Giuffredi-Kähr

11:10: Creator Brands (Boas Bamberger)
11:35: Unfollowing Behavior of Creators on User-Generated Content Platforms (Yvan Norotte)
12:00: From Cuteness to Exploitation: Understanding Audience Responses to Influencer Sharenting (Andrea Giuffredi-Kähr)
12:25: Wrap-Up

Location: Plenary

12:30 – 13:30: Lunch

13:30 – 14:50: Data-Driven Practices: Reproducibility, Selection, and Experimentation


Chair: Rafael Greminger

13:30: Improving Computational Reproducibility in the Social Sciences (Hauke Roggenkamp)
13:55: Influencer Selection Based on Lifetime Value (Fei Wang)
14:20: A/B Testing in the Creator Economy: Evidence from YouTube Thumbnail Testing (Rafael Greminger)
14:45: Wrap-Up

Location: Plenary

14:50 – 15:10: Coffee Break

15:10 – 16:30: Strategies for Behavior Change: Targeting, Salience, and Information


Chair: Ursa Bernardic

15:10: Identifying Central Individuals Without Social Network Information (Luca Lazzaro)
15:35: Amplifying Local Food Purchases: Basket-Level Information as a Salience-Based Intervention (Khalid Hamdaoui)
16:00: Shaping Sustainable Food Choices: Preliminary Evidence from a Large-Scale Randomized Controlled Trial (Ursa Bernardic)
16:25: Wrap-Up

Location: Room A

15:10 – 16:30: Designed Experiences: Connection, Control, and Empathy


Chair: Ertuğrul Uysal

15:10: Self-Transcendent Consumption Experience: A Multi-Method Approach (Adeepan Chakraborty)
15:35: AI-Mediated Decision-Making in Online Shopping (Olivia André)
16:00: Assessing the Role of Empathetic AI Voice Assistants in Learning (Ertuğrul Uysal)
16:25: Wrap-Up

Location: Room B

16:30 – 17:00: Meet the Co-Authors & Award Nomination

17:00 – 17:30: Award Ceremony & Wrap-Up

Rigor and Relevance Award · Best Presentation Award

17:30: Apéro