Friendly Sharks Marketing Research Workshop

Thursday, November 6, 2025, 10.00-15.00pm

We are pleased to invite you to the Friendly Sharks Marketing Research Workshop, which will take place on Thursday, November 6, 2025, from 10:00 to 15:00 on the IMD campus in Lausanne.

This interactive workshop brings together junior and senior marketing scholars from across Switzerland with the aim of deepening our collective understanding conducting and writing research.

The format includes:
1. Presentation and discussion of two papers that are close to journal submission.
2. Developmental feedback provided by Professor Ajay Kohli (former Editor-in-Chief of the Journal of Marketing; Scheller College of Business, Georgia Tech) together with two experienced marketing scholars from the SAMS community (the “friendly sharks”).

How to Participate:
– Authors/Presenters: We welcome submissions of papers that are close to journal submission (papers under review may also be submitted but preference will be given to papers yet to be submitted). Selected papers will be presented and discussed.
– Feedback Providers: Colleagues are warmly invited to indicate in the registration form if they would like to serve as friendly sharks.

How to Sign-Up:
1. Please complete this registration form by Friday, October 3, 2025 (select “Author/Presenter” or “Feedback Provider”).
2. If you are interested in being an author/ presenter, please email your paper (PDF or Word) by October 3, 2025 to rebecca.hvizdalek@imd.org with the subject line:
IMD Marketing Research Workshop Submission – [Primary Author Last Name]

Practical details:
– Date: Thursday, November 6, 2025
– Time: 10:00 – 15:00 (including lunch at the IMD restaurant)
– Location: IMD Campus, Lausanne
– Please note: IMD will cover the cost of hosting and catering. Travel and accommodation are not covered.

We look forward to an engaging day of marketing scholarship and discussion, and we warmly encourage colleagues across Switzerland to participate.