Founded by marketing scientists from Swiss universities, the Swiss Academy of Marketing Science aims to promote the quality of marketing research in Switzerland and thus strengthen the competitiveness of the Swiss economy. The marketing scientists involved in the Swiss Academy of Marketing Science hold an annual exclusive conference to promote Swiss marketing education and research. At the conference, members of the Swiss Academy of Marketing Science as well as marketing researchers from an international network present current results of their research. The conference serves to intensify the exchange between marketing science and practice.