Urs Riedener received the “Swiss Academy of Marketing Science Award 2015” for his exemplary support of academic marketing teaching and research at Swiss universities as well as his commitment to spreading the idea of marketing to the public.

After graduating from the University of St. Gallen, his career led Urs Riedener to various marketing and management positions at well-known companies such as Kraft Jacobs Suchard, Lindt & Sprüngli Group and Migros. Today, he is CEO of the leading Swiss company, Emmi, which recorded sales of 3.3 billion Swiss francs last year.

However, Urs Riedener is not only a successful and prominent figure in business practice, but also often and gladly puts his knowledge and experience as a marketing executive, as well as his enthusiasm for marketing, at the service of marketing education at Swiss universities as a guest lecturer or speaker. In addition, he is always involved in various research projects. Last but not least, it should be mentioned that for many years he has helped shape the development of the Institute of Marketing at the University of St. Gallen as a member of the executive committee. Urs Riedener was nominated and elected by the board of the Swiss Academy of Marketing Science.