History
The SAMS conference was brought to live during the covid pandemic, as travel became impossible.
It has become a yearly event ever since.
SAMS Conference 2025
October 24, 2025, Hotel Astoria Luzern
SAMS Conference 2024
November 01, 2024, KKL Lucerne
SAMS Conference 2023
October 20, KKL Lucerne
SAMS Conference 2022
October 28, KKL Lucerne
SAMS Conference 2021
October 15, Radisson Blu Hotel Lucerne
SAMS Conference 2020
Launch – 1st SAMS conference
Recent Impressions
“Thank you so much for organizing, Reto Hofstetter, Anita Bossard, and team! Swiss marketing science rocks! 💪.”
Prof. Dr. Emanuel de Bellis
“Wow, this was a really awesome day, so many top-notch presentations and projects, amazing people, and good food and views from KKL! Thanks to all for coming, we had a blast!!! Swiss Marketing Science is A+!”
Prof. Dr. Reto Hofstetter
“Was a great day with very insightful presentations! Thank you very much for the great organization, Reto Hofstetter, Anita Bossard Hou, and the entire team!”
Prof. Dr. Peter Mathias Fischer