Thomas Schwetje
Coop Schweiz
Marketing Thought Leader Award
Thomas Schwetje, formerly the Head of Marketing and Digital Services, was named Head of Digital & Consumer and Member of the Executive Board at Coop at the beginning of the year. Schwetje has successfully merged Marketing and IT, leading Coop with innovative projects. Under his leadership, Coop has received numerous marketing awards. One notable achievement was Coop Switzerland’s top position in the “Customers” category at the BCM Awards 2018. Especially, their content marketing portals are success stories: Mondovino, Hello Family Club, and Fooby. By integrating Mondovino and Hello Family Club with the Supercard and implementing effective CRM strategies, Coop has ensured the clubs’ tangible contributions to the company’s success. Additionally, the culinary platform, Fooby, has played a significant role in driving sales and expanding market shares.
Ertugrul Uysal
Université de Neuchâtel
Rigour & Relevance Research Award
For the article “Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features”, published in 2022 in the highly renowned scientific journal “Journal of the Academy of Marketing Science”, Ertugrul Uysal, together with Sascha Alavi and Valéry Bezençon, received the Rigour & Relevance Research Award 2023.
Matthias Eggenschwiler &
Malin Pimper
University of St. Gallen &
University of Zurich
Impact Award
Matthias Eggenschwiler and Malin Pimper were honored with the Impact Award for their contributions in their presented work of “Emotionalizing the Point of Sale: Evidence from A Quasi-Experimental Field Study” and “The Art of Speaking the Same Sustainable Language: Using Consumers’ Sustainability Understanding to Foster Sustainable Consumption”
Sybilla Merian &
David Finken
University of Zurich & University of Lucerne
Best Doctoral Presentation Award
Sybilla Merian and David Finken were honored with the Best Doctoral Presentation Award for their respective presentations: “The Neglected Role of Self-Selection in Usage-Based Automotive Insurance Feedback Systems – Causal Inference-Based Evidence for the Need of Individual Targeting” and “Buyer, Beware: Augmented Reality Product Display Increases Consumer Preferences for Inferior but Not for Superior Products.”