A Big Thanks
In collaboration with the Swiss Academy of Marketing Science and the Institute of Marketing and Analytics (IMA), the second SAMS conference took place on October 15, 2021 at the Radisson Blu Hotel in Lucerne. All Swiss marketing chairs, as well as Swiss marketing professors abroad, were invited. The aim of the conference was to promote exchange among the chairs and to jointly advance research in the field of marketing.
On behalf of the Swiss Academy of Marketing Science, we would like to thank you for a lively exchange and exciting discussions about ongoing research projects.