Institute of Marketing and Analytics (IMA)

Prof. Dr. Reto Hofstetter
University of Lucerne
Frohburgstrasse 3
6002 Lucerne
Switzerland

Institute for Marketing and Customer Insight (IMC-HSG)

Prof. Dr. Johanna Gollnhofer
University of St.Gallen
Bahnhofstrasse 8
9000 St. Gallen
Switzerland

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