Research Talks
The Swiss Academy of Marketing Science will launch the first Virtual Research Seminar Series starting in early Spring of this year. Switzerland has a small yet internationally productive scholarly community. We invite scholar from our various subdisciplines (i.e., strategy, quantitative and behavioral marketing) to our virtual stage and discuss their ongoing research with the best of what our community has.
Next Talk: Thursday, 18th January 2024, 11.00-12.30pm CET - (rescheduled, Outlook) Title: Mind Your Zee: More Insights in the Effect Size, Observed Power, and Required Sample Size for Replicable Mediation Analyses from z-values Speaker: Prof. Dr. Rik Pieters
Present to past
Mind Your Zee: More Insights in the Effect Size, Observed Power, and Required Sample Size for Replicable Mediation Analyses from z-values
Thursday, 18th January 2024, 11.00-12.30pm CET
Prof. Dr. Rik Pieters
Algorithmic Transference: People Overgeneralize Failures of AI in the Government
Thursday, 30th March 2023, 04.00-05.30pm CET
Prof. Dr. Chiara Longoni (see personal website) is a behavioral scientist and Assistant Professor of Marketing at Boston University’s Questrom School of Business. Chiara conducts interdisciplinary research on psychological responses to artificial intelligence across domains spanning healthcare, recommendation systems, automated content generation, and government services. A secondary area of research broadly relates to consumer and societal well-being. Chiara’s work in this area looks at the determinants of positive behavior change and the drivers of sustainability and climate action. (Link to paper)
On the Development of PARA: A Text Analysis Method to Detect Textual Paralanguage in Social Media Data
Thursday, 23rd February 2023, 04.00-05.30pm CET
Prof. Dr. Andrea Luangrath is an Associate Professor of Marketing in the Tippie College of Business at the University of Iowa. She received her undergraduate and doctoral degrees from the Wisconsin School of Business at the University of Wisconsin-Madison. Professor Luangrath studies nonverbal social influence in consumption. She investigates the role of haptics in retailing and virtual reality, the expression of nonverbal cues and textual paralanguage, and psychological ownership in consumer contexts. (More Information)
Swiss Behavioral Journal Club
The Swiss Behavioral Journal Club meets bi-weekly online to discuss the latest research in behavioral science. It’s open to faculty, PhD candidates, and students interested in pursuing a PhD in the future from all Swiss universities.
Are you excited to learn from and advance behavioral research in Switzerland? Please email the host Prof. Isabelle Engeler to get on the email list:
